The Experience Behind the Work
30+ years in high-tech. 18 of those in sales roles — system engineering, product marketing, sales management, customer success. I've seen how businesses actually operate, not just how org charts say they should.
That shapes how I build. I design systems that fit into real workflows, not ones that look good in a demo but fall apart when they hit the messy reality of day-to-day operations.
How I Think About Building
Problem-first
Understand what's actually broken before proposing solutions. Half the time, the real problem isn't what people think it is.
Tool-agnostic
I pick the right tool for the job, not the other way around. No vendor loyalties, no hammer looking for nails.
Built to last
Documentation, training, and clean handoffs matter. A system that only I can maintain isn't a solution — it's a dependency.
Systems over tactics
One-off fixes don't scale. I build systems that compound, not band-aids that multiply.
Where I'm Focused Now
Building Productized Systems
Starting with IntentStack — an audience-driven content intelligence system that's already helping businesses understand what their audience actually needs.
Running a Builder Community
For people who want to build with AI and automation — not just follow tutorials, but understand how systems really work.
Taking on Projects
For businesses ready to build something real. From IntentStack installations to custom automation systems.
Sharing What I Learn
3,400+ subscribers on YouTube focused on n8n and AI workflows.