IntentStackStop Guessing What Your Audience Wants
An audience-driven content system that turns brand and audience intelligence into ideas, briefs, and finished articles — that speak directly to what your audience cares about.
Optimizing for Understanding, Not Platforms
AI search systems reward understanding more than SEO ever did. They surface content that genuinely helps people — not content stuffed with keywords hoping to rank.
IntentStack is built for this shift. It answers one question:
What kind of help does this audience want right now — and why?
When you start there, everything else follows.
From Intelligence to Published Content
IntentStack connects what you know about your brand and audience to what you create. Every piece of content traces back to a real need.
Audience Intelligence
Deep understanding of who they are, what they're uncertain about, and what decisions they're trying to make
Intent-Governed Briefs
Editorial Production Briefs (EPBs) define exactly what each piece of content must do — before writing begins
Finished Assets
Articles generated from briefs, with clear structure, reader outcomes, and built-in contract checking
Two Ways to Get IntentStack
IntentStack is available through community membership. You can set it up yourself with our guides, or get hands-on help if you want it.
Community Membership
Join the community and get access to IntentStack — plus every other Stack I build. Your membership includes setup guides, community support, and all updates.
Spots 1-25
Price locked as long as you stay active
Spots 26+
After founding spots fill
Want Help Getting Set Up?
These options are available for community members who want hands-on implementation assistance.
Setup Lite
For builders who want to own it long-term
- Airtable base setup and configuration
- n8n workflows connected
- Basic smoke test and handoff
- You own it and maintain it going forward
Done-For-You
For businesses who want it working without touching the plumbing
- Full implementation in your environment
- 30 days of tech support
- Training and handover
A System, Not a Shortcut
Brand + Audience Intelligence
Who you are, who they are
Ideation
Ideas organized into packs by audience and intent
Editorial Production Briefs
What each piece must do
Generated Articles
Content with purpose
Human Review
Quality and alignment check
Published
Ready for your audience
IntentStack enforces discipline between intelligence and output. No guessing. No filler. Every article has a job to do — and a contract that holds it accountable.
Everything You Need to Run It
Airtable Base
The system of record. Tables, views, and linked fields that maintain the intelligence-to-content pipeline.
Airtable Automations
Triggers that move content through the system. Status changes kick off the right workflows at the right time.
Airtable Interface Pages
A clean, app-like experience for running the system. No digging through raw tables — just the views you need.
n8n Workflows
The processing layer. Agents that handle intelligence gathering, ideation, and brief generation.
Prompt Library
The intelligence behind the system. Tested prompts that enforce discipline at every stage.
Documentation
Walkthroughs, reference guides, and setup instructions. Know what everything does and how to use it.
Full system access. Run it on your own infrastructure.
Community members get access and updates while subscribed. Setup guides walk you through everything, and implementation services are available if you want hands-on help.
Is IntentStack Right for You?
Marketers Ready to Move Beyond Keyword-First Thinking
Lead with audience understanding, not SEO tricks. Create content that connects because it starts with who you're trying to reach.
Solopreneurs Creating Content at Scale
One person, systematic output. Produce more quality content than you could by hiring a content marketer — and it actually lands.
Small Content Teams Doing More With Less
No budget for a big team, but need consistent output. IntentStack creates leverage — the system does the heavy lifting.
Brands Frustrated With Content That Doesn't Land
Done the "publish and pray" thing. Tried SEO-first. It didn't connect. Ready for an approach that starts with understanding.
Agencies Building Content Systems for Clients
Need a repeatable framework, not one-off content. Deliver systematic, audience-driven content at scale across clients.
Consultants and Coaches Building Thought Leadership
You know your audience deeply. IntentStack turns that expertise into systematic content that positions you as the authority.
Frequently Asked Questions
Ready to Get Started?
Join the community and get IntentStack, plus every other Stack I build. Founding spots are limited — once they're gone, you'll pay the starter rate.
Questions? Let's talk